A decade ago, a majority of U.S.16-29 year olds were favorably disposed towards Christianity: today it's only 16% (3% towards evangelical Christians). Why? Common perceptions - 'anti-homosexual' (91%), judgmental (87%), hypocritical (85%), old-fashioned (78%), too 'political' (75%), boring (68%), insensitive to others (70%). [Kinnamon & Lyons 2007]. Why? why? why? why? why?