Who is my customer?
We seem to spend a lot of time discussing this.
External customers, internal customers,
Government, supplier, manager, user, colleague.
Exceed customer expectations! we say.
Achieve customer delight!
You were asked the question “Who is my neighbour?” [1]
“You shall love your neighbour as yourself”,
Seems to be the same as
“You shall love your customer as yourself”.
Perhaps the motive is different
Yet it depends whose business I’m working in.
In your business Lord,
Neighbour and customer are one and the same.
And the currency is love.
1. Luke 10 v 29.
Copyright Howard Smith 2002. All Rights reserved. For comments or responses, please contact
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