Good citizenship is good business. Responsibility for safety and the environment, Quality of product, quality of service. Sponsorship, out of hours activities, Added value - both real and perceived. If we get these right, they come back to us Through preferring customers who choose to deal with us. Reputation may be intangible, but it adds value. How do these principles apply to your kingdom, Lord? "In lots of ways, my son. I want my people to put actions before their words, [1] To be seen as caring and selfless people, To be known by their love for each other. [2] "Good citizenship is my business". 1. James 2 v 26. 2. 1 John 3 v 18,19. Copyright Howard Smith 2002. All Rights reserved. For comments or responses, please contact
Next article in series
top of page