Marketing is all about life cycle management.

Effective and quality products, yes.

Then, early market penetration ahead of competitors,

Product strategy and promotion,

Premium pricing, opinion leader support,

To meet and exceed customer needs.

Part of this is creative advertising.

I have seen quite a lot of good ads over the years.

Some of them I remember with a smile,

And can repeat them word for word, slogan for slogan.

But your marketing is incredible, Lord.

I see it every where.

Raised high over the city or hanging around necks.

Two arms outstretched -

To save, to receive, to forgive, to comfort, to lift.

And what a logo! [1]

A child can draw it, and know the meaning.

No one can compete on price.

It’s paid!

And as for cost efficacy, economic analysis,

Return on investment,

You’ve done it all, Lord.

And you’ve won me.

I’m proud to be your product champion.

Lord, I worship you with customer delight,

That is growing every day

On and on into eternity,

Packaged in your love. [2]

1. 1 Corinthians 1 v 18.

2. John 3 v 16.

Copyright Howard Smith 2002. All Rights reserved. For comments or responses, please contact

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